What’s The Difference Between Marketing & Advertising

Marketing vs Advertising

What’s The Difference Between Marketing & Advertising

If you sometimes find yourself confused with marketing and advertising, then rest assured, you are not alone. At first glance, you may see both terms related especially since both aims for the same thing – getting a service or product sold. However, their similarities end there.

Knowing the difference between marketing and advertising plus great market research will give your business a head start from your competitors. So let’s start digging into these two terms deeper and know them more.

What is Marketing?

Marketing refers to the more extensive process of getting your products ready for the marketplace. The process involves knowing who your potential customers are, their buying behavior, and what piqued their interests so that they will be willing enough to exchange something of value to them, such as money, for the product or service you offered. Marketing includes adjusting and polishing your brand’s color, logo, and other design elements to make it appealing and match well with your product.

4. Primary Elements of Marketing

  1. Product

It is the item that addresses the consumers’ needs. It could be a good or a service.

 

  1. Price

It is the amount that customers pay for the products or services they purchase.

 

  1. Place

It is the location where consumers can access the products and services being offered. And products can be provided through selective distribution, exclusive distribution, or franchising.

 

  1. Promotion

It is the means that a company uses to communicate its products and services to its potential customers. The development used by the company is also a big factor that affects the success of the products or services being offered.

What is Advertising?

If we picture out marketing as a whole pizza, then advertising is just a slice of the entire pizza. Can you see the picture now? Advertising is only one component of the whole marketing process. It is part of the element Promotion in Marketing. Advertising is the process that companies use to promote their products and services and to spread the word so that the potential customers will know that the company exists.

Advertising can be in the form of newspapers, magazines, direct mail, billboards, TV, radio, and other online mediums. Like marketing, advertising also evolved – from print to media advertising where the ways are less costly, more effective and reach more potential customers in a shorter period.

Marketing and Advertising are two significant terms in online business that are ALWAYS used. So if you want to thrive in this very competitive industry, then understanding the difference between the two words is essential.  Remember, advertising is marketing, but Marketing is not advertising.

The post What’s The Difference Between Marketing & Advertising appeared first on Shane Perry Marketing.

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How To Do An Instagram Giveaway In 5 Steps

How To Do An Instagram Giveaway

How To Do An Instagram Giveaway

Do you want more engagement on your Instagram profile? The best way to do just that is to

organize an Instagram giveaway for your followers. Remember, people love free stuff. When

you post something that is for free, your followers will be excited to follow your page. When

you want to get more audience, the people’s desire to get something free is one of the most

powerful techniques that you can use.

What Are Instagram Giveaways?

These are giveaways (free of course) on a limited time to a lucky participant, given that the

winner will adhere to certain criteria. It can be an item, such as a book or a coupon discount.

The key here is to offer a free item that is related to your business or brand. Don’t give away a

mobile phone to get more traffic – it will never bring in quality participants who will

benefit your business. For example, if you are into photography, you may want to give

away a set of photography lens perhaps? Just stick within your niche to attract the right people into your business.

5 Steps in Doing Instagram Giveaways

So, you’ve already found an item you want to give away? Now, time to do an Instagram

giveaway steps!

1. Know Your Budget

A smart businessman always sets a budget in whatever endeavors he plans to do. Set a

limit to your prize value or units available. This will also prevent you to be on the losing

end. Having a budget limit will also help you narrow down your list of the possible

giveaways to give.

2. Determine Your Goals

This is one of the most important things that you need to keep in mind when planning

Instagram Giveaways. What are your goals in doing this? What are you trying to

achieve? Knowing your goals will make it easier for you to plan out the activities you are

going to launch in your Instagram account.

3. Define Contest Rules And Conditions

Set out your rules and conditions so that your contest will be more organized and will go

smoothly. This will also make it easier for Instagram users to participate in your contest.

And the more participants you have, the more engaging it will be, and the easier you will

achieve your goals.

4. Select a campaign hashtag

Hashtags play a very significant role in making your Instagram giveaways a success.

Using a hashtag will make it easier for interested users to find your contest. Hashtags

make it easier for you to deliver the contest to the exact audience that you are

targeting. Choose a hashtag that is unique and relevant to your niche.

5. Determine how to choose and identify the winner/s

The rules and conditions that you will set on your contest will let you identify the

rightful winner or winners. Make sure to track the results of your contest and don’t

forget to inform your participants through an Instagram post that the contest is already

closed. Don’t forget to show your gratitude to the participants and ALWAYS announce

the winner or winners. There you go, once you have this all figured out, you are now

ready to launch and promote your Instagram contest. Good luck to everyone joining the contest!

Here are some more marketing strategies for Instagram!

The post How To Do An Instagram Giveaway In 5 Steps appeared first on Shane Perry Marketing.

How To Do An Instagram Giveaway In 5 Steps

How To Do An Instagram Giveaway

How To Do An Instagram Giveaway

Do you want more engagement on your Instagram profile? The best way to do just that is to

organize an Instagram giveaway for your followers. Remember, people love free stuff. When

you post something that is for free, your followers will be excited to follow your page. When

you want to get more audience, the people’s desire to get something free is one of the most

powerful techniques that you can use.

What Are Instagram Giveaways?

These are giveaways (free of course) on a limited time to a lucky participant, given that the

winner will adhere to certain criteria. It can be an item, such as a book or a coupon discount.

The key here is to offer a free item that is related to your business or brand. Don’t give away a

mobile phone to get more traffic – it will never bring in quality participants who will

benefit your business. For example, if you are into photography, you may want to give

away a set of photography lens perhaps? Just stick within your niche to attract the right people into your business.

5 Steps in Doing Instagram Giveaways

So, you’ve already found an item you want to give away? Now, time to do an Instagram

giveaway steps!

1. Know Your Budget

A smart businessman always sets a budget in whatever endeavors he plans to do. Set a

limit to your prize value or units available. This will also prevent you to be on the losing

end. Having a budget limit will also help you narrow down your list of the possible

giveaways to give.

2. Determine Your Goals

This is one of the most important things that you need to keep in mind when planning

Instagram Giveaways. What are your goals in doing this? What are you trying to

achieve? Knowing your goals will make it easier for you to plan out the activities you are

going to launch in your Instagram account.

3. Define Contest Rules And Conditions

Set out your rules and conditions so that your contest will be more organized and will go

smoothly. This will also make it easier for Instagram users to participate in your contest.

And the more participants you have, the more engaging it will be, and the easier you will

achieve your goals.

4. Select a campaign hashtag

Hashtags play a very significant role in making your Instagram giveaways a success.

Using a hashtag will make it easier for interested users to find your contest. Hashtags

make it easier for you to deliver the contest to the exact audience that you are

targeting. Choose a hashtag that is unique and relevant to your niche.

5. Determine how to choose and identify the winner/s

The rules and conditions that you will set on your contest will let you identify the

rightful winner or winners. Make sure to track the results of your contest and don’t

forget to inform your participants through an Instagram post that the contest is already

closed. Don’t forget to show your gratitude to the participants and ALWAYS announce

the winner or winners. There you go, once you have this all figured out, you are now

ready to launch and promote your Instagram contest. Good luck to everyone joining the contest!

Here are some more marketing strategies for Instagram!

The post How To Do An Instagram Giveaway In 5 Steps appeared first on Shane Perry Marketing.

How to Reactivate Instagram Account In 3 Simple Steps

How to Reactivate Instagram Account

How to Reactivate Instagram Account

Instagram is a fun environment where you can share photos and videos with family and friends.

Sometimes, people got so busy with so many things and decided to deactivate their Instagram

accounts. Most of us deactivate our social media accounts to get back to our social life outside

the internet. Well, it’s their choice, but should they want to reactivate their Instagram account,

they can do so.

Reactivating an account

The moment you decide you want your Instagram account back, you can always reactivate it.

The steps are simple. Follow the steps below:

1. Just click on the Instagram app on your smartphone.

2. Log in your username and password.

As long as your login credential is correct, you will be able to log in to your account

without any problem.

3. Follow the instructions that will pop up on the screen. If your account is deactivated for a long time, you may be asked to accept updated Terms of Use or verify your phone number before you can get into your account.

However, if your account has been disabled or suspended by Instagram for violating the apps’

Terms of Use, then you might need to fill up the Instagram appeal form for you to be allowed

again to use your account.

In the appeal form, you will be prompted to type an explanation why your account should not

be deactivated. Make sure that the tone of your message is pleasant and always end it with a

“Thank You.” You can resend the appeal several times until Instagram comes up with a decision.

Can my followers see my posts after reactivating my account?

Yes, your followers will be able to view your picture and comments. It’s like you had never

deactivated at all. However, you may need some time to catch up with the updates from your

friends and followers!

You cannot reactivate a deleted account

Make sure your account is just deactivated and not removed. There is no way you can retrieve a

deleted account. You won’t be able to reactivate it no matter what. Instagram will not entertain

your appeal for a deleted account. Once an account is deleted, it is forever gone so be careful

when deleting an account; else, you might build from scratch again.

Here are some tips on how to know if someone blocked you on Instagram.

The post How to Reactivate Instagram Account In 3 Simple Steps appeared first on Shane Perry Marketing.

How to Reactivate Instagram Account In 3 Simple Steps

How to Reactivate Instagram Account

How to Reactivate Instagram Account

Instagram is a fun environment where you can share photos and videos with family and friends.

Sometimes, people got so busy with so many things and decided to deactivate their Instagram

accounts. Most of us deactivate our social media accounts to get back to our social life outside

the internet. Well, it’s their choice, but should they want to reactivate their Instagram account,

they can do so.

Reactivating an account

The moment you decide you want your Instagram account back, you can always reactivate it.

The steps are simple. Follow the steps below:

1. Just click on the Instagram app on your smartphone.

2. Log in your username and password.

As long as your login credential is correct, you will be able to log in to your account

without any problem.

3. Follow the instructions that will pop up on the screen. If your account is deactivated for a long time, you may be asked to accept updated Terms of Use or verify your phone number before you can get into your account.

However, if your account has been disabled or suspended by Instagram for violating the apps’

Terms of Use, then you might need to fill up the Instagram appeal form for you to be allowed

again to use your account.

In the appeal form, you will be prompted to type an explanation why your account should not

be deactivated. Make sure that the tone of your message is pleasant and always end it with a

“Thank You.” You can resend the appeal several times until Instagram comes up with a decision.

Can my followers see my posts after reactivating my account?

Yes, your followers will be able to view your picture and comments. It’s like you had never

deactivated at all. However, you may need some time to catch up with the updates from your

friends and followers!

You cannot reactivate a deleted account

Make sure your account is just deactivated and not removed. There is no way you can retrieve a

deleted account. You won’t be able to reactivate it no matter what. Instagram will not entertain

your appeal for a deleted account. Once an account is deleted, it is forever gone so be careful

when deleting an account; else, you might build from scratch again.

Here are some tips on how to know if someone blocked you on Instagram.

The post How to Reactivate Instagram Account In 3 Simple Steps appeared first on Shane Perry Marketing.

Maui In Maui | What’s Maui Hawaii Like In May | Facts & Events

Maui In May

Maui is one of those places on earth where you could always find something to do and something to see no matter what time of the year. So is May an excellent time to visit Maui? If you haven’t visited Maui in May and you are thinking of spending your springtime in this beautiful place, then you got to continue reading this.

Weather in Maui in May

Maui is one of the most diverse islands in Hawaii due to its coastal plains, interior valleys, mountains. It is full of microclimates which mean it can be dry and sunny in one place, but an hour drive away, and you’ll end up in a chilly and wet area.  The average rainfall of Kahului, where Maui’s main airport is located, is 0.74 inches and it tends to be a tad higher compared to other resort areas.

May is one other best times to visit Maui as the weather for this month is usually lovely. The average springtime temperature is in between low to mid 80’s F and could go down to 70s during nighttime. 

Springtime in Maui

If Maui is beautiful during summer and winter, then it is a lot prettier in spring! The beautiful blooming flowers are endless – roses, lilies, hydrangea, and even the flowering trees. The different display of colors produced by flowering trees is enough to fill your day. Maui locals love flowers, and it shows how they make flower necklaces and give them to their visitors as a way of welcoming them. In fact, they even have a “Lei Day Holiday”; and Maui’s particular flower and the color is Pink Lokelani flower, or the Maui rose.

Maui Events in May

Maui is a lively place rich in culture and tradition. All throughout the year, they always have to celebrate highlighting everything from art, to music, to foods. Below are the extraordinary events that you might enjoy when visiting Maui in May:

  1. Lei Day – 1st May

Lei Day is a fun and colorful occasion to celebrate Hawaiian culture or the Aloha spirit. Each island in Hawaii has a different type of lei and color to use for the celebration and for the people to wear. Lei is very special to Hawaiian as it represents the unspoken expression of Aloha and Maui’s Lei flower is Pink Lokelani. This festivity is celebrated every 1st of May featuring live performances and entertainment.

  1. Mother’s Day – 8th May

Well, wouldn’t it be exciting to spend Mother’s Day in a foreign place? Hawaii is all about family (Ohana) which makes the celebration of Mother’s Day on the island more special. Instead of buying your mom a bouquet of flowers, why not make it more personalized by stringing up lei for your mom to wear. You can complete your celebration with a delicious meal in one of the best local diners in Maui or family time at the beach.

  1. Maui Brewers Festival – 14th May

The Maui Brewers Festival at the Maui Arts and Cultural Center (MACC) has become one of Maui’s top festivals. The festival features delicious food from local restaurants, beer tastings from different breweries, vibrant music, games, and many more. This is also a great time to bond with family and friends.

May is also one of the least tourist-packed months in Maui which is a great time to get the best deals for accommodations and tickets.

The post Maui In Maui | What’s Maui Hawaii Like In May | Facts & Events appeared first on Shane Perry Marketing.

How To Create The Ultimate Landing Page | Landing Pages 101

How To Create A Landing PageHow To Create The Ultimate Landing Page

So you’ve got the perfect marketing plan, have the paid search ads running for your perfectly optimized website and generating ideal website traffic. Yes, your site is almost complete. ALMOST. Why? Because you have been wondering why your conversion rate isn’t moving! Let me ask you this; is your landing page perfect enough to convert? Probably not.

So how should you create a landing page that will convince your visitors to take the plunge become your customers? Below are the steps to create the ultimate landing page that converts.

Pay Attention to Your Unique Selling Proposition (USP)

A great Unique Selling Proposition (USP) has a killer headline, convincing subheadline, with winning reinforcement statement and closing argument. The main headline is where everything begins since it is the first thing that your visitors see when they arrive on your landing page. It should be captivating enough that the visitors would want to keep on reading it. And while the main headline catches the attention of your web page visitors, your subheadline, on the other hand, should be convincing enough to hold the attention of your visitors to make them want to stay.

Make Engaging Contents

Visual content is another essential component of the ultimate landing page. They say that a picture paints a thousand words, so make sure that your visitors can also read the exact message you want to convey to them when they look at your visual contents. Make sure that they are large enough and of high quality. It should also be relevant to your business and the products or services you are offering.

Here is a blog post about content marketing vs traditional.

Emphasize What You Can Offer

Be clear with the message you want to communicate to your audience. Your visitors should be able to determine right away what your business offers to them. It’s up to you how you place your benefit on your landing page. You could either integrate them on your headline or you could separately summarize them in a paragraph. What’s important here is that the benefit you offer must agree with everything else on your landing page. And it must describe the problem you are solving and how better your products are from your competitors.

Show Off Your Happy Customers

Let’s face it; everyone can put up a website overnight and claim to be the best in their fields. Show how credible you are and how you walk your talk by providing social proof such as customer’s testimonials and reviews, social signals or the figures of your social media followers, trust seals, and awards that your business have received over the years.

Make A Clear And Concise Call-To-Action (CTA)

Your business’ Call To Action (CTA) is essential since its primary purpose is to increase the web page conversion rate. Your Call To Action should be convincing and attractive enough for the visitors to click on it. So pay extra attention to designing and creating your CTA. It could be a stand-alone button or a part of lead generating form.

By now you should have understood how important your business’ landing page is. It could make or break your conversion. To ease the challenge in creating the ultimate landing page, you could follow the steps mentioned above and succeed in turning your visitors to real customers. 

The post How To Create The Ultimate Landing Page | Landing Pages 101 appeared first on Shane Perry Marketing.